Copywriting - Is Content King!

Website keywords and keyword phrases placed strategically through the content  is what draws the search engines and customers to your website. Content should draw attention and information should be easy to read  and match the source coding.

Internet users do not read website content the same as a book or newspaper. They skim read  to find information quickly. Business credibility is judged on not only the look of the website, but the content customers want to be assured that your business can be trusted and your goods and/or services will meet their needs and expectations.

The average website has only 5 -7 seconds to capture a reader's attention.

The front page of your site should clearly state what your business can offer. This page should be the most visually attractive to keep readers on your site. A striking page encourages readers to read more. Some sites mistakenly put too little information on the front page of their website. Search engines rank pages higher based on their front page content. If the reader cannot find out what your business offers or does on the front page, they may look elsewhere.

Information and layout go hand in hand.

Not only is the information on your site important, but layout and readability is crucial.

If information is not formatted with enough spacing or paragraphing it can be hard to read and readers will lose interest. Internet users are selective readers. A good website can cleverly give the reader a reason to pay attention.

Cloud Impression has dedicated copywriters who are skilled in using key words that can attract attention and can build information specific to your business. Our designers will then skillfully lay out the information, giving your customers a reason to pay attention.

For more information on Copywriting services, call us on 02 8076 7057.

• Writing should be straight to the point and easy to read.
• The Front Page is the most important part of your website.
• Sub headings, paragraphs, bullet points, bold and italics should be used througout to break up content.
• Clever images and videos can keep the reader's attention.
• The more content the better. Readers will appreciate the information and it enhances business credibility.