Mobile Websites / SEO
Mobile Phone Operators know that mobile internet surfing is far different from searching from a personal computer. They understand people using their mobile to search the internet are searching for more localised information. With a mobile phone you have far less space to enter search terms and the screen size is vastly smaller. They have categorised searchers into two main groups.
1. People on the move where the information of local and immediate information is of the searchers need.
2. On the couch where people use their mobile to access social media sites or text or generally chilling out in front of the television or conversing with family and friends.
Mobile phone searching on the internet is on the increase. There are more mobile phones and mobile phone users than there are personal computers and televisions.
In fact Australian Interactive Media Industry Association has said that a third of Australians now check emails on their handsets and more than 70 per cent access their mobile phones for buying goods, searching for services in addition to finding information. Potential customers are looking at mobiles and relying on mobile friendly websites to find the products and services that they are looking for.
The mobile devices today are like having your office or shop available to you where ever you go. More and more people now conduct searches to find what they want whilst they are out and about from their mobile phone or ipad,therefore it is well worth your interest to tap into the local mobile search market.
Your Mobile website needs to be mobile search compatible and friendly. The website coding is different as you need to accomodate for the smaller screen size, bandwidth and overall behaviour. We recommend submitting your mobile site to the various mobile search engines.
For those businesses targeting their local area and people new to the area it is wise to set up a mobile web page to tap into this new way of generating sales leads, and for the hungry buyer, or for the buyer in an emergency. Eg: in a suburb the searcher is not familiar with, they find themself with a flat tyre and no spare, they simply use their mobile to find a supplier and or a tow truck driver, or a mobile mechanic. The same can be said for people moving to a new area, their mobile phone is not only their communication, it is also their street directory, the telephone directory, their handheld information on all things local.